What does your group stand for?
What dream are you selling?
Give your members a flag to wave and a story they can rally behind.
This post began as a response to a good question:
Some questions which can help you narrow things down:
- What is your community for and what is it against?
- What do members of your community believe that most people don't?
- If your community was embodied as a single person, what would they be like? What's their personality? How would they communicate?
Thinking about these things can help you find the spirit of your group. Most founders will default to designing a community which is similar to them in many ways. That's okay!
It's helpful to figure out in what ways your community's spirit is similar and different from your own.
After that, things get a bit more literal.
You want to create a full brand for your group that matches the spirit and attitude you identified above.
Now we're talking about logos, typography, colors, copywriting etc.
These should be used consistently everywhere your group operated.
You might literally create a flag to wave.